RAZR

Engagement Technology. Engaging Design. That is the short version of RAZR. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

RAZR is based in Minneapolis, Minnesota and founded in 2005. More on razrhq.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with RAZR, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.