NewsBreak

NewsBreak is a programmatic merchandising platform for the retail industry, specializing in convenience store merchandising. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Advertising, Analytics, Brand Marketing, Location Based Services and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

NewsBreak is based in Knoxville, Tennessee and founded in 2009. Their site is newsbreak.net.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with NewsBreak, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.