Waypoint Software

Waypoint Software is a email marketing product. Web-based Lead Aggregation, Distribution, and Real-Time Automated Lead Management Software. In practice that means sending campaigns and automated emails to a list and measuring what gets opened.

It makes the most sense for marketers at companies of every size. Alongside the main category they mention Big Data, Database, Email Marketing and Lead Management. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Waypoint Software is based in Deerfield Beach, Florida and around since 2013. You can read more at waypointsoftware.com.

Things worth asking about: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

If you have worked with Waypoint Software, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.