DataZen

DataZen offers data analytics and business intelligence solutions to generate actionable insights and enhance profitability. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

DataZen is based in Nashville, Tennessee. More on getdatazen.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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