Aviata

Aviata is a marketing automation platform that enables companies to engage via mobile and in-device communications. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Big Data, Direct Marketing, Market Research, Marketing Automation and Messaging, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Aviata is based in Albuquerque, New Mexico and around since 2003. More on aviatainc.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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