melini

Melini is an local guide app, where reviews come to life to find the best restaurants, places to go and shop. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Guides, Local Advertising, Local Business and Mobile Apps, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

melini is based in Atlanta, Georgia and around since 2014. You can read more at melini.co.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with melini, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.