Whatnot

Whatnot is a livestream shopping platform for buying and selling products. The job it does: running an online store from catalog to checkout.

Who is it for? Mostly retailers and brands. They also list Collectibles, E-Commerce, Marketplace and Trading Platform, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Whatnot is based in San Francisco, California and founded in 2019. More on whatnot.com.

Before you commit, look at transaction fees, themes, and app ecosystem. Get the renewal terms in writing before the first invoice.

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