Improvado

Improvado is an advanced marketing analytics tool for data-driven marketing teams functioning within major companies. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Data Integration, Database, Marketing and Predictive Analytics. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Improvado is based in San Diego, California. More on improvado.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Improvado, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.