ShopperTrak

ShopperTrak is a provider of people counter technology and foot traffic analysis that improve retail profitability. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics and Retail. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

ShopperTrak is based in Chicago, Illinois and around since 1993. More on sensormatic.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

Every review on Revaw shows how it was verified, so if you know ShopperTrak well, your review carries weight here.