SoftLogica

SoftLogica focuses on the development, marketing and support of file and network management tools and utilities. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Marketing and Test and Measurement. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

SoftLogica is based in Alexandria, Virginia. Their site is softlogica.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with SoftLogica, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.