Brandpoint

Here is Brandpoint in plain terms. Content-based marketing services and software. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list Advertising, Contact Management, Content Creators, Content Marketing and Content Syndication, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Brandpoint is based in Hopkins, Minnesota and around since 1996. More on brandpoint.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

If you have worked with Brandpoint, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.