Well Principled

Well Principled is an A.I. Management Consultant that predicts the buying behavior of every customer. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Marketing Automation, Predictive Analytics and Supply Chain Management. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Well Principled is based in St Louis, Missouri. Their site is wellprincipled.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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