Strala

Strala helps brands automate and measure the effectiveness of each customer touchpoint across the entire customer journey. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI) and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Strala is based in Lehi, Utah and founded in 2017. More on strala.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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