Quaero
empowering enterprises to integrate, discover and democratize their customer data
Overview
Quaero is a marketing automation product. Empowering enterprises to integrate, discover and democratize their customer data. In practice that means running multi-step campaigns that react to what people do.
Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Analytics, Artificial Intelligence (AI), Big Data, Data Integration and Database. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.
Quaero is based in Charlotte, North Carolina and founded in 1999. Their site is quaero.com.
Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.
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Key features
Artificial Intelligence (AI)
Big Data
Data Integration
Company
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