Directtrack

Directtrack offers affiliate marketing and tracking software for in the online marketing industry. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Ad Network. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Directtrack is based in Pittsburgh, Pennsylvania. You can read more at directtrack.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Directtrack, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.