Zafu

Zafu is an e-commerce personalization and recommendation engine that tailors content to each individual shopper on a one-to-one basis. Put simply, it is about moving data between systems on a schedule without hand-built scripts.

The natural audience is data and ops teams. Related areas on their profile: Ad Targeting, Analytics, Big Data, E-Commerce and Fashion. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Zafu is based in Berkeley, California and around since 2005. You can read more at zafu.com.

Before you commit, look at connector coverage, sync frequency, and row-based pricing. Ask for a trial on your own data, not a canned demo.

If you have worked with Zafu, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.