FatTail

FatTail is an advertising technology company that designs and develops sales, operations, and marketplace solutions. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

FatTail is based in Calabasas, California. More on fattail.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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