P2 Software

P2 Software aids startups in early funding and offers guidance from founding partners. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising and Digital Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

P2 Software is based in Denver, Colorado. Their site is p2s.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with P2 Software, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.