Kindful

Kindful provides powerful software that helps nonprofits organize data and manage donors better. Put simply, it is about keeping every contact, deal and follow-up in one place so nothing slips.

The natural audience is sales teams and founders who are tired of spreadsheets. They also list Charity, CRM, Marketing Automation, Non Profit and Payments, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Kindful is based in Nashville, Tennessee. You can read more at kindful.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. Get the renewal terms in writing before the first invoice.

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