NuWare

NuWare is the leader in Cloud based Solutions, Infrastructure Management, Mobility and Social & Big Data Analytics. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Analytics and Marketing, so expect those to show up in the feature set. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

NuWare is based in Iselin, New Jersey and around since 1994. Their site is nuware.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

Every review on Revaw shows how it was verified, so if you know NuWare well, your review carries weight here.