Parallels

Parallels is an application for Mac that allows users to run Windows, Linux, operating systems, and applications. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Business Development, Consulting, Management Consulting, Marketing and Operating Systems. As a large product team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Parallels is based in Bellevue, Washington and founded in 1999. Their site is parallels.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with Parallels, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.