Banyan

Banyan is a digital marketing and patient engagement platform helping healthcare professionals humanize healthcare. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Digital Marketing, Health Care, Marketing Automation and Social Media, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Banyan is based in Orem, Utah and around since 2013. Their site is banyan.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used Banyan? Rate it.