Affinity.is

Affinity.is helps retailers attract more customers through a customer rewarding system that involve celebrities. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising and E-Commerce, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Affinity.is is based in Kirkland, Washington and around since 2012. More on affinity.is.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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