AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Ad Network, Advertising and E-Commerce. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

AppNexus is based in New York, New York and founded in 2007. You can read more at appnexus.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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