Ripl

Ripl is a software company with mobile and web marketing apps that enable small businesses to create and publish digital videos online. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention App Marketing, Digital Media, Marketing Automation, Media and Entertainment and Mobile. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Ripl is based in Seattle, Washington and founded in 2012. You can read more at ripl.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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