Wicket Labs

Empowering big-data depts for media companies. An audience insights platform providing unique insights leading to increased audience LTV. That is the short version of Wicket Labs. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Analytics, Big Data, Business Intelligence and Data Integration. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Wicket Labs is based in Seattle, Washington. You can read more at wicketlabs.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with Wicket Labs, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.