Protagonist

Narrative Analytics - applying Machine Learning and NLP to big data to understand mindsets. That is the short version of Protagonist. The job it does: turning data into dashboards and reports people actually read.

Who is it for? Mostly analysts and leadership teams. They also list Analytics, Business Intelligence, Consulting, Machine Learning and Natural Language Processing, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Protagonist is based in San Francisco, California and around since 2004. More on protagonist.io.

Things worth asking about: data connectors, modeling layer, and viewer pricing. Get the renewal terms in writing before the first invoice.

If you have worked with Protagonist, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.