Five12

Five12 creates modular synthesizer sequencers and related software for musicians and producers. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Five12 is based in Austin, Texas. Their site is five12inc.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with Five12, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.