Rationalize IT

Rationalize IT provides digital marketing, web development, and outsourcing services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. They also list Advertising, Consulting, Digital Marketing, Outsourcing and Web Development, so expect those to show up in the feature set. As a very small company team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Rationalize IT is based in Plano, Texas and around since 2010. Their site is rationalizeit.us.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

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