Brand Overflow
marketing analytics platform that offers insights into a business' marketing performance
Overview
Brand Overflow is a marketing automation product. Marketing analytics platform that offers insights into a business' marketing performance. Big data insights for SMEs and Enterprise. The job it does: running multi-step campaigns that react to what people do.
The natural audience is marketing teams with more than one channel. Related areas on their profile: Affiliate Marketing, Analytics, Brand Marketing, Digital Marketing and Market Research. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.
Brand Overflow is based in Newark, Delaware. You can read more at brandoverflow.com.
Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.
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Key features
Analytics
Brand Marketing
Digital Marketing
Company
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