lexer

Lexer provide an enriched customer view & the tools to genuinely understand & engage with customers at every stage of the customer journey. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics, Big Data, Business Intelligence, Data Integration and Digital Marketing. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

lexer is based in Saint Kilda, Victoria and around since 2010. Their site is lexer.io.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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