Interplay Agency

Interplay Agency is a ad management product. Marketing content consulting/production. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Consulting, Tourism, Travel and Video, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Interplay Agency is based in Alamo, California. You can read more at interplayagency.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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