PressFriendly

PressFriendly is a startup intent on helping other startups get press. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising and Public Relations, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

PressFriendly is based in San Francisco, California and around since 2013. Their site is pressfriendly.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

Every review on Revaw shows how it was verified, so if you know PressFriendly well, your review carries weight here.