TruMedia

TruMedia Measurement is a leading provider of real-time, automated audience measurement solutions for out-of-home advertising. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Analytics, Big Data and Video. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

TruMedia is based in Tampa, Florida and founded in 2007. You can read more at tru-media.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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