SimpleFund

Here is SimpleFund in plain terms. Mobile Fundraising Platform using ad revenue to fund non-profit organizations that users feel passionate about. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Crowdfunding, FinTech, Mobile Advertising and Mobile Apps. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

SimpleFund is based in Amherst, New York and around since 2016. Their site is getsimplefund.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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