Adriel

Adriel is a digital marketing platform that monitors and controls paid advertising across multiple channels. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Analytics, Business Intelligence and Digital Marketing, so expect those to show up in the feature set.

Adriel is based in Newark, Delaware and founded in 2017. More on adriel.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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