yp.com

YP is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. That is the short version of yp.com. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Digital Marketing, Local, Local Advertising and Local Business. They are a very large team, 5,000+ people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

yp.com is based in Tucker, Georgia and founded in 1996. Their site is yp.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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