ZypMedia

ZypMedia is a programmatic media buying platform for local advertising. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Advertising Platforms, Artificial Intelligence (AI), Business Information Systems and Local Advertising. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

ZypMedia is based in San Francisco, California and around since 2013. Their site is zyp.tv.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with ZypMedia, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.