ZeroSum

ZeroSum is an industry leader in software, marketing, and data science. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Automotive, Database and Marketing, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

ZeroSum is based in New York, New York and founded in 2007. Their site is zerosum.ai.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with ZeroSum, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.