Zero Friction

Zero Friction was founded in 2001, originally under the name of Excel Golf Products, Inc. The job it does: connecting machines, sensors and robots to software that controls or monitors them.

The natural audience is manufacturers and operators. Alongside the main category they mention Manufacturing, Robotics and Sports. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Zero Friction is based in Oak Brook, Illinois. You can read more at zerofriction.com.

Things worth asking about: hardware compatibility, uptime, and support. Get the renewal terms in writing before the first invoice.

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