ZenMarketing
ZenMarketing applied predictive analytics on 1st party data and gauges the effectiveness of marketing...
Overview
ZenMarketing applied predictive analytics on 1st party data and gauges the effectiveness of marketing campaigns. In practice that means turning data into dashboards and reports people actually read.
Who is it for? Mostly analysts and leadership teams. Alongside the main category they mention Analytics and Mobile. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.
ZenMarketing is based in Redwood City, California. More on zenmarketing.io.
Before you commit, look at data connectors, modeling layer, and viewer pricing. Ask for a trial on your own data, not a canned demo.
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Key features
Mobile
Company
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