ZDirect

ZDirect provides your hotel with the most effective and cost-efficient Hotel Marketing Automation tools. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Marketing and Travel. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

ZDirect is based in Hallandale, Florida. You can read more at zdirect.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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