Zarget

Zarget is a SaaS-based conversion rate optimization company that provides comprehensive solutions for small- and medium-sized businesses. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention A/B Testing and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Zarget is based in Walnut, California and around since 2015. You can read more at zarget.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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