Yuzu

Yuzu is reinventing shopper acquisition and gives the power back to retailers. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising and Big Data, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Yuzu is based in New York, New York. Their site is yuzu.co.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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