YIRM
YIRM forever changes how celebrities raise money with their nonprofit partners
Overview
YIRM forever changes how celebrities raise money with their nonprofit partners. In practice that means planning, buying and reporting on paid ads across channels.
It makes the most sense for performance marketers and agencies. They also list Advertising, Celebrity, Mobile and Non Profit, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.
YIRM is based in Richmond, Virginia and founded in 2013. Their site is yesitsreallyme.com.
Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.
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Key features
Celebrity
Mobile
Non Profit
Company
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