Yield Nexus

Yield Nexus is an IT company that develops publishing and monetization software along with private marketplace (PMP), and OTT applications. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising Platforms, Digital Media and Media and Entertainment. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Yield Nexus is based in Pasadena, California and around since 2015. More on yieldnexus.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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