Yfret

Yfret enables brands to create natural and relevant customer experiences in real time. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Marketing Automation, Personalization and Retail. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Yfret is based in Wilmington, Delaware. You can read more at yfret.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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