Xero

Xero is an online accounting software for small businesses that automating invoicing, bank reconciliations, and reporting. Put simply, it is about recording transactions, reconciling banks and producing financial statements.

Who is it for? Mostly small businesses and their accountants. Related areas on their profile: Accounting, Billing, FinTech and Personal Finance. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Xero is based in Wellington, Wellington and around since 2006. More on xero.com.

Before you commit, look at bank feeds, multi-entity support, and accountant access. Get the renewal terms in writing before the first invoice.

If you have worked with Xero, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.