XcelData

XcelData is a pawn shop POS platform that allows pawn shops, consignment, and buys/sell stores to manage their business. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Related areas on their profile: Consulting, Hardware, Marketing, Point of Sale and Secondhand Goods. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

XcelData is based in Bakersfield, California. You can read more at xceldata.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with XcelData, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.