Workfront

Workfront providers cloud-based enterprise work management solutions for enterprise teams. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Marketing, Professional Services and Project Management. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Workfront is based in Lehi, Utah and around since 2001. Their site is workfront.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with Workfront, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.